This is a new piece of kit to help cyclists and the purpose of it is to simply replace your old wheel and store energy you create form biking to be released when you want when going up hill or need an extra boost. The product has got $2.1 million dollars of funding to help commercialise the product and get it used more. This can be related to the trend of the environment as its encouraging people to cycle in stead of use car and also allows them to create their own energy and power with out the need for a charge point and wasting money on buying batteries. The aesthetic of the product overall is really simple and clean which will appeal to most people as it fits the modern day image associated with technology.
I feel this product will be successful because of how easy it is to use because with most modern bikes now you simple click off the wheel without the need to use spanners and wrenches so this can be easily applied and swapped depending on where you are going. It will also be successful because more and more people are living active lives and the product has a lot of space on it allowing it to be customised and also could come in a variety of colours and styles to suit the different types of bikes people use.
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