Cars - The never ending possibilities

             Source - http://www.digitaltrends.com/cars/bugatti-veyron-legend-meo-constantini/

This is the new Bugatti Veyron and its it one of the most expensive new cars in the world i say new cars because some of the classics sell more millions in todays market again linking to the appeal for retro styling and being an individual or owning a one of kind that not many people have. But back to the Bugatti this car costs £5 million to make and is sold for £1 million so straight away thats a huge loss. Therefore this could only appeal to the rich and even though they have been selling even a company like this who is owned by Volkswagen have fallen into the trend of adding a range and versions to their cars in different colours and one off styles in an attempt to boost their market income and keep the customers interested.

I quicky mocked this images up in photoshop to show all the major car companies that use this growing trend in their average vechicles that get used daily by average people that cant really afford a Bugatti. The purpose of the is to attract the customer so they can choose what they want making it more personal and appealing to them. The Fiat 500 is a good example of this because its a car purely built to fit a specific style and to appeal to a quite specific range of people and it does this by targeting women by adding cool features and catchy phrases throughout their advertisements and including retro aesthetics to target the older audience that might remember the original. Overall, this is a positive way to market a car but i feel it will soon die out if too many companies start to do it and a new technique will have to be found.

Technology - Worlds loudest Hand held Speaker

Source - http://www.digitaltrends.com/wireless-speaker-reviews/carbon-audio-pocket-speaker-review/

This is currently one of if not thee loudest portable speaker that you can buy and it uses a combination of new technology to enhance the audio and deliver and clean crisp sound with the added bass which you don't get from many of the smaller speakers. This links into the previous post I wrote about the Noise cancellation device and this speaker combined with that would truly change the feel of an advert and influence the user more purely from the sound difference because if an ad is clearer to hear its easier to understand and if the quality is better it wont only reflect well on the product or company it will encourage the audience to seek this experience again therefore they will purchase your products and that will intern build your clients up and start a reputation which finally starts the trending process and the development of your future products.

Cars - Digital Dashes

Source - http://cars.uk.msn.com/features/the-weirdest-car-dashboard-displays-ever#image=10

This shows a growing trend and how technology is being incorporated into the everything even cars this image shows the interior of the American Tesla which is one of the first major electric super cars. I feel this could influence advertising greatly because the user will be able to see digital adverts on the screen as well as when we looks out of his window for example if you go through a drive through in one of these in the future if they become popular enough an ad cold wirelessly be displayed on your screen even allowing more user interaction with the interface and actually allowing you to process your order or check stock levels. This is a super car so we expect it to be aesthetically quite crazy even for an electric one which are stereotypically seen as large bulky slow vehicles that no one wants but the fact is these digital displays are started to over take the original analog displays and are being put into more and more new cars on a daily basis. 

Finance - Super Bowl Worth $4 Million !

                  

Source - http://www.forbes.com/sites/darrenheitner/2013/01/29/is-it-worth-spending-4-million-on-a-super-bowl-commercial/

The super bowl is huge in the US and not only for the fan for the potential air time slots it offers to businesses for them to advertise their products or company. The slot is only for 30 seconds and is being estimated at $4 million and with the CEO saying once the companies start bidding the winner will have the approved slot within 5 minutes because they have said they know what Ad they want to help promote and raise awareness of the best possible thing as their has been some complaints because its been the same type of adverts for so long with cars and fast food and drinks being the main focus. 

This is one of the main changes and I feel this is a growing trend and shows how important and powerful adverts can be and how much they mean to specific people and with the correct backing and location along with a long enough time slot can turn the worst of ads into a successful trending product and it will become an well known established brand within one night. The company after noticing this success has suggested they will be offering these advertising slots throughout the year. On the other hand some people have said its a waste of money because at the break when the main most expensive adverts are played people are always doing something such as going to the toilet or getting food so a lot of them don't get noticed questioning their effectiveness.
So overall, I feel its a positive thing for advertisers and a good bench mark for your career but like anything has negative and positive views.

Advertising - Microsoft's Ambient Xbox

             

source - http://www.theverge.com/2013/11/1/5053944/microsoft-giant-xbox-one-zombie-promotion-vancouver-video

This is a piece of ambient advertising from Microsoft and its featured their latest console the Xbox one which was shortly after they did a similar campaign in London to promote the new Surface 2 Tablet. This method of advertising is really effective because it isnt seen that often and really catches the public's eye and engages which them, as they are able to walk up to it and physically interact with it in most cases. At first it was clear what it was for but the whole placement and the aesthetic at first glance looked suspicious and it was intended to look that way because it was a surprise event from Microsoft to promote the new Xbox game Dead rising 3 which will be released on the launch of the new console on the 22nd of November this year. The public got to test the game and get dressed up like a zombie with costumes and make up to honor the style and theme of the game this is a really popular trend and Xbox carry this style and theme throughout a range of their games by networking over social media sites and creating custom sites which interact with you on a more personal level and give you a greater sense of achievement from taking part and playing their games. So overall, I feel this is a positive way to promote any kind of product and the possibilities of what can be done is endless.

Technology & Innovation - No need for changing

            

source - http://innovation.uk.msn.com/tomorrow/amazing-modular-plane-will-transform-rail-and-air-travel

This is another article that relates to the previous one and is to do with air travel and this concept is said to illuminate the need for people to change from different modes of transport when travels you simple board the shuttle that's in the form of a train on a special track then along with several others from different parts of the country arrives at the air port where its locked onto a plane that carries them and your on your way without leaving the train and it would work the same when you arrive you don't leave until the train arrives at the nearest location to where you are staying. I feel this could change the whole travel experience and would change the whole way companies advertise on airlines because they would have to compete for the best position as the middle one is clearly visible and also would have to be created on a much larger scale.

Architecture - Floating homes of the future

                  

Source - http://innovation.uk.msn.com/tomorrow/are-these-our-floating-homes-of-the-future

With land space getting smaller and smaller and prices getting higher and higher a new form of accommodation a living needs to be built. This is the latest concept of how it could be done and the concept is to have man made islands just off the coast that will hold buildings for people to live on and the idea is that more and more will be added slowly expanding the countries. This idea is becoming more and more realistic and easier to believe with the oil industry soaring and Dubai becoming one of the fastest developing and richest countries buildings like this are already being build and man made islands already exist. This will change the whole way people look at travel and advertisements when they travel because the modern aesthetic is becoming more and more appealing and the trend of combining concrete and green plants and trees to make it more economical and look more natural and organic as appose to the stereotypical concrete cities.