source - http://www.theverge.com/2013/11/1/5053944/microsoft-giant-xbox-one-zombie-promotion-vancouver-video
This is a piece of ambient advertising from Microsoft and its featured their latest console the Xbox one which was shortly after they did a similar campaign in London to promote the new Surface 2 Tablet. This method of advertising is really effective because it isnt seen that often and really catches the public's eye and engages which them, as they are able to walk up to it and physically interact with it in most cases. At first it was clear what it was for but the whole placement and the aesthetic at first glance looked suspicious and it was intended to look that way because it was a surprise event from Microsoft to promote the new Xbox game Dead rising 3 which will be released on the launch of the new console on the 22nd of November this year. The public got to test the game and get dressed up like a zombie with costumes and make up to honor the style and theme of the game this is a really popular trend and Xbox carry this style and theme throughout a range of their games by networking over social media sites and creating custom sites which interact with you on a more personal level and give you a greater sense of achievement from taking part and playing their games. So overall, I feel this is a positive way to promote any kind of product and the possibilities of what can be done is endless.
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