This is the new Bugatti Veyron and its it one of the most expensive new cars in the world i say new cars because some of the classics sell more millions in todays market again linking to the appeal for retro styling and being an individual or owning a one of kind that not many people have. But back to the Bugatti this car costs £5 million to make and is sold for £1 million so straight away thats a huge loss. Therefore this could only appeal to the rich and even though they have been selling even a company like this who is owned by Volkswagen have fallen into the trend of adding a range and versions to their cars in different colours and one off styles in an attempt to boost their market income and keep the customers interested.
I quicky mocked this images up in photoshop to show all the major car companies that use this growing trend in their average vechicles that get used daily by average people that cant really afford a Bugatti. The purpose of the is to attract the customer so they can choose what they want making it more personal and appealing to them. The Fiat 500 is a good example of this because its a car purely built to fit a specific style and to appeal to a quite specific range of people and it does this by targeting women by adding cool features and catchy phrases throughout their advertisements and including retro aesthetics to target the older audience that might remember the original. Overall, this is a positive way to market a car but i feel it will soon die out if too many companies start to do it and a new technique will have to be found.
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