The super bowl is huge in the US and not only for the fan for the potential air time slots it offers to businesses for them to advertise their products or company. The slot is only for 30 seconds and is being estimated at $4 million and with the CEO saying once the companies start bidding the winner will have the approved slot within 5 minutes because they have said they know what Ad they want to help promote and raise awareness of the best possible thing as their has been some complaints because its been the same type of adverts for so long with cars and fast food and drinks being the main focus.
This is one of the main changes and I feel this is a growing trend and shows how important and powerful adverts can be and how much they mean to specific people and with the correct backing and location along with a long enough time slot can turn the worst of ads into a successful trending product and it will become an well known established brand within one night. The company after noticing this success has suggested they will be offering these advertising slots throughout the year. On the other hand some people have said its a waste of money because at the break when the main most expensive adverts are played people are always doing something such as going to the toilet or getting food so a lot of them don't get noticed questioning their effectiveness.
So overall, I feel its a positive thing for advertisers and a good bench mark for your career but like anything has negative and positive views.
This is one of the main changes and I feel this is a growing trend and shows how important and powerful adverts can be and how much they mean to specific people and with the correct backing and location along with a long enough time slot can turn the worst of ads into a successful trending product and it will become an well known established brand within one night. The company after noticing this success has suggested they will be offering these advertising slots throughout the year. On the other hand some people have said its a waste of money because at the break when the main most expensive adverts are played people are always doing something such as going to the toilet or getting food so a lot of them don't get noticed questioning their effectiveness.
So overall, I feel its a positive thing for advertisers and a good bench mark for your career but like anything has negative and positive views.
No comments:
Post a Comment