Innovation - Aeromobile car

               

               

source - http://cars.uk.msn.com/news/aeromobil-flying-car-takes-to-the-skies#image=16

The flying car concept has been around for many years staring in sci fi films this is the latest vehicle that has been produced and it actually drives and can take off. Its not the slim floating design from the films but its a step in the right direction because straight away it looks a lot more compact than previous concepts that have been made. If this concept were to take off it would change people whole view of travel and going on holiday and would influence the design and advertising field greatly. This is because a whole new road system would have to be designed so you can take off and read directional signs when your in the air. Additionally  adverts will have to be designed even more simpler and bolder so it can be viewed in less time and from greater distances this would also influence where ads are positioned and how they are put together so you could have them on top of buildings to fit together to create a big image or simply single ones that can be viewed from in the air.

Lifestyle - Do you want to live forever ?

                  

source - http://innovation.uk.msn.com/personal/who-wants-to-live-forever-maybe-you-can

With ever changing technology along with our hectic lifestyles and celebrities earning phenomenal amounts of money they simply don't want to age and understand they wont be around for the future advancements and potential business opportunities in the future. So the latest idea is to be cryogenically frozen and the idea isn't exactly new its been around in films for years but its now coming into reality where a celebrity can pay to be put into a unnatural state of death where they are frozen and preserved until a specific time where technology is able to support them and bring them back. Simon Cowell has already shown his interest and said he wants this to be done to himself but of course it comes at a price and wont be available for the working class everyday people anytime soon. This will influence trends and design because if a person was to be frozen and woke up hundreds of years in the future the skills and information they could learn the people of the future would be really useful and aid the growth of communication because of the greater understanding that comes from a person and they could get a understanding that a simple web page or book wouldn't give. This would keep traditional methods alive and bring up new jobs in our lifetime for the future so we effectively would never run out of work again.

Technology - Noise cancellation device

Source - http://www.digitaltrends.com/lifestyle/sono-noise-cancellation-windows/

This is the latest piece of technology in the field of sound and noise cancellation and the first thing that stands out to me is the really clean and simple aesthetic which is unusual in a new product s the first product or the prototype is usually mainly focuses on the function and slimmed down after which is what all companies do for example Apple and the iPad generations but this one looks aesthetically pleasing from day one. The product sticks to the window and uses a combination of suction and magnets to stop the windows vibrating like a giant drum skin which enhances the sound so it calms the glass which in tern suppresses the noise. This is a great device in the advertising field because ads can have cleaner and crisper sounds because they can get recorder in virtually anywhere with no need for a specialist room to be hired so you could effectively do it from an office making the whole sound over the broadcast media crisper and a lot easier to hear.

Cars & Technology - Volvo's New Wireless Charge Tech

                   

Source - http://www.digitaltrends.com/cars/volvo-recharges-c30-electric-2-5-hours-wireless-inductive-charger/

This shows the every changing technology and how fast it changes with the electric car just starting to show its face on the automotive market and becoming more popular car companies are already adapting to set themselves away from the competition by changing the one main problem people had with the electric car the reels of cables needed to charge it. This technology is wireless so effectively your car could charge while its sitting in a parking space while you shop as it charges in under 3 hours so the battery running low could be an old problem by the time these get installed around various cities and supermarkets around the country. This can be directly linked to advertising because the companies will need a whole new sub brand for their technology because they will have to have a logo and a series of posters in the form of print media and ad campaigns on television in the form of broadcast media to draw in the new customers and make it appeal to a wider range of people that haven't drove an electric car before.

Technology - The new iPad Air

Source - http://www.apple.com/uk/ipad-air/design/

This is the latest product in Apples ever growing range of products and combines the latest technology in a smooth slick aesthetic. Apple are always famous because of the quality of the products and the attention to detail which is shown in the aesthetic of the products which is consistent and ties all their products together. This product has been called the iPad Air and has been release along side the iPad Mini 2 which is said to be a huge improvement on the last models as it features the retina display  and weights less than 0.5 kg which is 28% lighter and 20% thinner. This all adds to the experience you have and how you use the produce making it easier and more appealing. This is important because in the 21st century people are traveling and always connecting globally so a small light product is essential. The only downside I see is that people are starting to get bored of the same phone with a few different features and Apple cant be blamed because people are still buying the products but I feel they would benefit hugely from a complete redesign and maybe even attract more people that don't already use iPhone because its looks virtually no different since the 4 and needs going back to the curvy 3gs designs  In advertising this trend is important because the posters always look clean and resemble their products and I feel keeping it simply and clean is the best way and a growing trend in the digital advertising community.

Education - Slang Banned In School

Source - http://news.uk.msn.com/trending-blog/slang-banned-by-school

A school in South London recently banned slang words in students work and even in the class room. This is a growing trend and is effecting younger and younger children because they are listening to what their peers are saying and repeat it to a stage where some don't know any different and think that its the norm. This can be a major issue because in advertising the language barrier is really important so a phrase can be included in a ad globally and still be catchy and humorous to the reader and that's why some of the famous British puns don't get used because they simply wont make any sense in another language or come out in a muddled up order. So slang can be good for humour but if it were to be added to the English language I don't feel advertisers would benefit from it.

Technology - Colourful Tech

Source - http://tech.uk.msn.com/features/colourful-tech-to-brighten-up-your-life#image=1

This is about new technology and the trend of having them in a range of bright colours which started with apples iPod's  The main purpose for these aesthetics is to appeal to a wider audience because each person will have a colour they prefer making it more personal to them.  This also allows the company to produce a wider range later on by adding new colours and special additions which are always more popular because people want something others don't have or fewer people have. In terms of advertising this is a positive trend because it allows the creative to be more experimental and produce a range of posters that will grab the public's attention in the short time of 3.5 seconds which they have. Colour, scale and positioning is how this is done and with the right font and imagery an ad can become extremely successful.