This is the latest product in Apples ever growing range of products and combines the latest technology in a smooth slick aesthetic. Apple are always famous because of the quality of the products and the attention to detail which is shown in the aesthetic of the products which is consistent and ties all their products together. This product has been called the iPad Air and has been release along side the iPad Mini 2 which is said to be a huge improvement on the last models as it features the retina display and weights less than 0.5 kg which is 28% lighter and 20% thinner. This all adds to the experience you have and how you use the produce making it easier and more appealing. This is important because in the 21st century people are traveling and always connecting globally so a small light product is essential. The only downside I see is that people are starting to get bored of the same phone with a few different features and Apple cant be blamed because people are still buying the products but I feel they would benefit hugely from a complete redesign and maybe even attract more people that don't already use iPhone because its looks virtually no different since the 4 and needs going back to the curvy 3gs designs In advertising this trend is important because the posters always look clean and resemble their products and I feel keeping it simply and clean is the best way and a growing trend in the digital advertising community.
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