A school in South London recently banned slang words in students work and even in the class room. This is a growing trend and is effecting younger and younger children because they are listening to what their peers are saying and repeat it to a stage where some don't know any different and think that its the norm. This can be a major issue because in advertising the language barrier is really important so a phrase can be included in a ad globally and still be catchy and humorous to the reader and that's why some of the famous British puns don't get used because they simply wont make any sense in another language or come out in a muddled up order. So slang can be good for humour but if it were to be added to the English language I don't feel advertisers would benefit from it.
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