Technology - Colourful Tech

Source - http://tech.uk.msn.com/features/colourful-tech-to-brighten-up-your-life#image=1

This is about new technology and the trend of having them in a range of bright colours which started with apples iPod's  The main purpose for these aesthetics is to appeal to a wider audience because each person will have a colour they prefer making it more personal to them.  This also allows the company to produce a wider range later on by adding new colours and special additions which are always more popular because people want something others don't have or fewer people have. In terms of advertising this is a positive trend because it allows the creative to be more experimental and produce a range of posters that will grab the public's attention in the short time of 3.5 seconds which they have. Colour, scale and positioning is how this is done and with the right font and imagery an ad can become extremely successful.