This shows the every changing technology and how fast it changes with the electric car just starting to show its face on the automotive market and becoming more popular car companies are already adapting to set themselves away from the competition by changing the one main problem people had with the electric car the reels of cables needed to charge it. This technology is wireless so effectively your car could charge while its sitting in a parking space while you shop as it charges in under 3 hours so the battery running low could be an old problem by the time these get installed around various cities and supermarkets around the country. This can be directly linked to advertising because the companies will need a whole new sub brand for their technology because they will have to have a logo and a series of posters in the form of print media and ad campaigns on television in the form of broadcast media to draw in the new customers and make it appeal to a wider range of people that haven't drove an electric car before.
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