Architecture - New Station For London

Source - http://innovation.uk.msn.com/design/the-incredible-new-stations-transforming-rail-travel-in-london#image=1

With London forever changing and developing to cope with the high demands of 21st century life this is the latest concept for a new train station. This building it said to be laid out so that people can get around quicker and naviagte easier and combined with new high speed train lines is said to promise a very reliable and always on time service and guarantee. The overall aesthetics of the building certainly fit in to the London environment with the use of glass and wood wrapped around the old buildings not knokcing them down to give a new slash green look for the building as the metal is formed to look natural and as it its plant like by simply being draped or wrapped over the building. A good example of this is the "British Museum" and more specifically "Kings Cross Station" By John McAslan who really adopted this theme throughout his architecture work. Overall, I feel this specific style of building is really appealing and should be used by more companies and also it will be good to see how this is adapted in the advertising field in the forms of specific styles to replicate the feel and looks of the new buildings.

Cars - Nissan's New Concept Car

Source - http://3d-car-shows.com/tokyo-motor-show-nissan-concept-cars/

This is the latest in a long line of concept cars for nissan and the aesthetics of the car are and its overall style looks like an old fashioned car but with modern finishing methods and no doubt the latest technology under the bonnet. This growing trend of retro designed products is forever growing and becoming more and more popular. I feel this is because back when the products were invented the advertising wasn't as good then so it wasn't appreciated enough but now with all the cgi and digital software you can see the product in more detail and in a brighter colour making the product stand out and be more appealing. The car is also a lot different from anything else being made and has a completely new style to it which may or may not be a success but no matter what i feel this is a step in the right direction for nissan.

Technology - Google Airport Street View

Source - http://www.digitaltrends.com/computing/google-adds-airports-google-street-view-waterloo/

This is the newest addition to Google Maps Street View and it allows people to actually go inside buildings which you previously couldn't and navigate around the building. This allows you to see all the information within the building and will benefit advertising because the images don't get updated that fast maybe every couple of months meaning older adverts will still be being show and possible prolong the life of your campaigns or even make people remember. It also has to consider privacy so the faces and any other detailed information such as phone numbers or boarding numbers will be blurred out to stop any misuse of the service. I feel this will aid peoples navigation when traveling as they can plan where to go and get a advanced look inside the station to see where to go toilet or get something to eat so overall, I feel it will work really well and we will start seeing it in more and more places.

Advertising - Dr Martins Clean Graffiti

Source - http://www.creativeguerrillamarketing.com/guerrilla-marketing/dr-martens-stand-clean-graffiti-ambient-campaign/

This is a really interesting technique that is becoming more and more popular the concept dates back years with various artists but its starting to be re introduced into the advertising scene. The process includes making a stencil and using a pressure washer to clean away specific area to create an image which can be as detailed as you look as it works exactly the same as it would do with spray paint. This is the main focus of this method which is to reduce the amount of painted graffiti and instead use this which would link into the theme of the environment and keeping places clean as this is kind of a form of recycling as it can be redone over and over again and not leave any harmful chemicals or stains behind. The main argument which is stopping graffiti artists using this is the fact they cant use the vibrant colours they now do and would have to rely on the colour of the surface they are pressure washing on well until some method is thought of.

I feel this is really good because as the images shows it can literally be done anywhere and this is one by Doctor Martins promoting their footwear and also providing information of where to find it for example websites and social media links. Also it is eye catching as the washed away area is always cleaner and brighter and the advantage of using pavements is most people watch where they are stepping so it will get noticed a lot. Finally, I feel this is a growing trend and has a lot of potential and is a new and different way of thinking about where and how to display information.

Technology & Innovation - British Airways Moving Billboards

This is a good example of how new technology can be used to create an interactive ad and these are not just anywhere they are being placed in specific locations so when the flight takes off the child walks and the information comes up along side it so you can see the plane in flight. I feel this is only possible through advancements in the internet allowing less delay between messages and using social media by adding hast tags such as "Look Up" which are short and catchy to advertise British Airway in such a positive way. Overall, I feel this ad looks aesthetically pleasing with the clean white background and the simply typography which doesn't distract you but at the same time grabs your attention and informs you in such a unique and modern way.

Sports & Technology - Nike+ Fuelband SE

Source - http://www.digitaltrends.com/fitness-apparel-reviews/nike-fuelband-se-review/#/3

With technology becoming more and more involved in peoples lives the sport industry specifically Nike have released a newer version of their famous Fuel band which athletes wear and it tracks all their information as data and structures it in a graphical way so the user can see what areas they are good at and what they need to work on. For example for a runner it will tell you your speed and heart rate so once you have this information it is up to the user how they interpret it and want to use it to best aid themselves.

The product itself looks aesthetically appealing as it uses LED's to show text in the brightest and clearest way and uses rubber so it doesn't gather dirt and is waterproof to cope with all weather conditions but overall comes in a variety of colours combinations what Nike are famous for so it can stand out by contrasting but also appeal to everyone from the young to the old and from males to females so everyone likes a different one and wants it.

Technology - Samsung's Futureproof Tv

                       

Source - http://www.digitaltrends.com/tv-reviews/samsung-un65f9000-review/

Televisions are the main piece of technology that are forever changing with competitors constantly trying to outdo one another by incorporating the latest technology in their products trying to make them stand out all with the goal of making the image look as life like as possible or even better by using HD and 3D combined.

This television is by Samsung and is claimed to be future proof this has been accomplished by them taking advantage of the newest technological advancements such as 4K which more and more television companies are adopting and it is a new resolution which uses brighter and bolder colours and depth which are far greater than even full 1080p hd making the picture looks clean and crisp. It also features an ultra thin design and comes in a wide range of sizes and goes as big as 70" which again shows how manufacturing has improved as a few years ago building this quality on this scale would have been considered impossible.

Overall, this will revolutionize broadcast media and hows people interact and view the television adverts. It will also allow the advertisers to use 3D elements in their ads and incorporate cgi and other special effects to create surreal environments and really bring an ad to life.