This is a good example of how new technology can be used to create an interactive ad and these are not just anywhere they are being placed in specific locations so when the flight takes off the child walks and the information comes up along side it so you can see the plane in flight. I feel this is only possible through advancements in the internet allowing less delay between messages and using social media by adding hast tags such as "Look Up" which are short and catchy to advertise British Airway in such a positive way. Overall, I feel this ad looks aesthetically pleasing with the clean white background and the simply typography which doesn't distract you but at the same time grabs your attention and informs you in such a unique and modern way.
Monday 25 November 2013
Technology & Innovation - British Airways Moving Billboards
This is a good example of how new technology can be used to create an interactive ad and these are not just anywhere they are being placed in specific locations so when the flight takes off the child walks and the information comes up along side it so you can see the plane in flight. I feel this is only possible through advancements in the internet allowing less delay between messages and using social media by adding hast tags such as "Look Up" which are short and catchy to advertise British Airway in such a positive way. Overall, I feel this ad looks aesthetically pleasing with the clean white background and the simply typography which doesn't distract you but at the same time grabs your attention and informs you in such a unique and modern way.
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