This is a really interesting technique that is becoming more and more popular the concept dates back years with various artists but its starting to be re introduced into the advertising scene. The process includes making a stencil and using a pressure washer to clean away specific area to create an image which can be as detailed as you look as it works exactly the same as it would do with spray paint. This is the main focus of this method which is to reduce the amount of painted graffiti and instead use this which would link into the theme of the environment and keeping places clean as this is kind of a form of recycling as it can be redone over and over again and not leave any harmful chemicals or stains behind. The main argument which is stopping graffiti artists using this is the fact they cant use the vibrant colours they now do and would have to rely on the colour of the surface they are pressure washing on well until some method is thought of.
I feel this is really good because as the images shows it can literally be done anywhere and this is one by Doctor Martins promoting their footwear and also providing information of where to find it for example websites and social media links. Also it is eye catching as the washed away area is always cleaner and brighter and the advantage of using pavements is most people watch where they are stepping so it will get noticed a lot. Finally, I feel this is a growing trend and has a lot of potential and is a new and different way of thinking about where and how to display information.
No comments:
Post a Comment