The trend of the environment and saving the planet how ever we can isnt going anywhere and is forver growing so thats why many companies who originally wanted nothing to do with it or we thought would never do it are starting to adapt their products to fit this market and appeal to more people. One of the main companies that have done this recently is BMW which are well known for the luxury cars and scarily fast M series which is the sporty high end range of their cars. What they have done is develop a whole new aesthetic to the 2 new electric cars instead of upgrading an existing one and have made them look really futuristic and bold. This not only makes them stand out from the other cars it grabs people attention and draws interest in the car so the car is a form of advertising in itself.
The key feature of all electric cars is colour and style they all focus around a blue colour scheme in some shape or form wether it being the car itself or the lights on the dash this is because its the colour of electricity and represents the function of the car well. Another way they do it is because having oddly shaped windows, doors and big wheels to give it a sci-fi aesthetic and fit everyone else's stereotype of what electric car should look like while also trying to keep the polished and professional look that BMW has built up over the years well until recently that is.
Overall, I feel this is a positive trend and has so much potential to influence not only adverts but the way we design things and look at everything in general including existing products to see how we can change/adapt them to make them better.
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