Technology - 27 year old mac goes online !

Source - http://www.digitaltrends.com/computing/engineer-gets-27-year-old-macintosh-plus-online/

A engineer in the USA has adapted his 27 year old original Macintosh desktop PC so it can actually go online a job it was never expected to be able to do.This was a challenge to test if new technology and some clever coding could bring this retro piece of technology back to life. The computer has only 4mb of RAM and a 50mb hardrive which couldn't even hold a simple high resolution image in today's online society. The trend for retro products is becoming more and more popular with with new products being made in the style of old ones this makes these real old objects collectible and has a really strong market of people who are willing to pay a lot of money to own one of the original pieces.

I feel this has worked really well and could be applied to many other old products which it already has been such as using the old PlayStation controller for the new one and playing Xbox one on a old box television this is a clear trend and it influences a lot of people and the reason behind why they buy a products and for what use it will be used for.

Technology - High Tech law enforcement

Source - http://innovation.uk.msn.com/personal/nowhere-to-hide-the-incredible-future-of-law-enforcement#image=4

The police in America are well know for their use of guns but now they are using a different approach by adopting new technology and gadgets to further their law enforcement capability. These gadgets include drones which are already used in the army and bomb disposal so its not that impressive but others such as the LRAD Sounds weapon which uses high frequency sounds waves to push people back and the focused contact lens which allows the officer to record what he sees and see closer are really futuristic and much more impressive. This is needed because as criminal are getting smarter taking advantage of technology as well such as 3D printing their own weapons the officers need to be up to date and on trend so they can combat it and be able to do their jobs efficiently.

Technology - Gold Xbox One

Source - http://pursuitist.com/24-karat-gold-xbox-one-londons-harrods/

The trend of the Xbox one is forever getting greater with people seeing what it looks like first hand with them either seeing it in the shops or playing on a friends but the huge London Retailer Harrods has released a custom gold plated version for a huge £6000 so anyone who wants to buy it. It will appeal mainly to collectors as not many people will have one and aesthetically looks different to ant other consoles. The features of the Xbox one are exactly the same it just has a different case which in today's market is all it takes for one person to start the trend the the rest will follow. The Christmas period is especially busy and as time goes on more and more versions will come out as they have with the 360 aimed at specific games and colours with smaller companies making their money from building custom parts which avid gamer's and tech enthusiasts will spend a lot of money and purchase them.

Movies - New 2014 Godzilla trailer

This is the new teaser trailer for the remake of the iconic film Godzilla and from the trailer you can see how it has been adapted to modern day film standards. The production company is Legendary and they specialise in motion graphics and cgi and have recently worked on the man of steel film where I feel the graphics are really enhanced and clear and some of the best around. This film has the same feel and links into the trend of bringing old things back to life with modern day techniques like Marvel have with their comics turning them into the most successful films of our time. Overall, I feel the film will be successful and will keep people wanting more by the secretive nature to the trailer with the directors only showing parts of the actual beast to keep the audience wanting to see more which is a really clever marketing method.

Innovation & Lifestyle - Could this be the end of the Jumbo Jet

Source - http://innovation.uk.msn.com/design/could-the-new-boeing-777x-kill-off-the-jumbo-jet

Air travel is always changing with many companies competing and trying to find faster easier ways to travel around.But now a new planes has emerged called the Boeing 777X and it was unveiled at the Dubai Airshow along side many of the other famous new planes such as the Airbus and has been said to be that promising in what it can deliver it may even become the 21st century equivalent of the famous 20th century iconic plane the Jumbo jet which was used by everyone of the time as it was the latest piece of engineering. The plane is said to be able to carry 405 passengers and is significantly fastest and more spacious than other model with rumors of new versions being producing featuring extending cabin space for families and business class passengers.

Overall, I feel this clearly shows the trend for new technology and how simply a plane can become a trend in itself and become a symbol worldwide which can be easily recognised in any language just as the Jumbo jet did. The aesthetics of the plane also look modern and streamline fitting the stereotypical futuristic aesthetic people assume to see while retaining its original forms which closely resembles the Jumbo jet.

Photography - 360 degree GoPro videos

Source - http://www.digitaltrends.com/photography/create-awesome-360-degree-videos-dslr-gopro-eye-mirror-accessory/

This new piece if kit is really simply but effective it used a mirrored surface to capture the reflections then the camera simple records them but it has depth so it feels as if you are actually in the environment when watching the video making it great for 3D televisions. The device can also be used on a DSLR for high quality videos and images and comes in a variety of sizes for different immersive effects. I feel this design is really good because of how simple yet effective it is making it stand out from the competition. The key feature to this camera is also its ability to produce images x4 the quality of standard HD which comes in useful as its mainly being used by adventure photographers and extreme sports people also it is being used in simulations to provide a more in depth surrounding and that combined with the small and tough GoPro creates one of the ultimate image capturing devices around today.

Technology & Innovation - Copenhagen Wheel

Source - http://www.digitaltrends.com/cool-tech/superpedestrian-finally-accepting-pre-orders-revolutionary-copenhagen-wheel/

This is a new piece of kit to help cyclists and the purpose of it is to simply replace your old wheel and store energy you create form biking to be released when you want when going up hill or need an extra boost. The product has got $2.1 million dollars of funding to help commercialise the product and get it used more. This can be related to the trend of the environment as its encouraging people to cycle in stead of use car and also allows them to create their own energy and power with out the need for a charge point and wasting money on buying batteries. The aesthetic of the product overall is really simple and clean which will appeal to most people as it fits the modern day image associated with technology.

I feel this product will be successful because of how easy it is to use because with most modern bikes now you simple click off the wheel without the need to use spanners and wrenches so this can be easily applied and swapped depending on where you are going. It will also be successful because more and more people are living active lives and the product has a lot of space on it allowing it to be customised and also could come in a variety of colours and styles to suit the different types of bikes people use.

Cars - New Ford Mustang

Source - http://www.digitaltrends.com/cars/sound-2015-mustang-gt-firing-reving/#/1 

This is the latest show room car which shows the new Ford Mustang one of the great american classic which featured in many iconic films and is said to be due for sale around 2015. The car itself has a 5.0 litre engine and delivers and huge 420 horse power from two 2.5 litre eco boost engines. The car also boasts a digital dash board which integrates all the latest technologies allowing you to connect your device to the car in order to get diagnostic information or simply to see the music and contacts you want storing within in the car. The aesthetics of the car are a lot different from the previous model which has always been more angulated but this is adopting the new modern day aesthetics following curves and vented bodies. Also the lights use fluorescent tubing and ultra bright LEDs so project clean and bright light as far as possible. 

I feel this car is a good car and accurately shows all the changes that are being made within the automotive industry to insure the cars are the safest and most up to date pieces of technology around. This is important as its a extremely competitive business with other famous companies creating new cars all the time so the pressure to stay ahead and produce new vehicles has never been greater.

Technology - 3D printed Heart

Source - http://innovation.uk.msn.com/personal/heart-transplants-using-3d-printed-organs-within-10-years

This is the yet a further advancement in the use of 3D printing and it uses cells and soft tissues created in a lab to accurately over a short time physically grow a fully functions human heart which can be used for transplants to save lives and for medical research and drugs testing. At this time its in its concept stage and they have made a few rough models and figured out how it will function and what it will look like as you can see from the image above. But top engineers and scientists have said that through advancements in technology this will be fully functioning and available within the next ten years. This is truly amazing and shows the influence of technology and how fast its developed and created which is called technology push where they are always out doing them selves and creating new products to stay ahead of the times and up to date. 

The concept is so real and believed in that medical institutes around the world have invested a huge total of around $65,000,000,000 in the product and when its fully up and running its said to be able to print a heart within 24 hours saving many lives and they are even looking into a way in which the hearts can be kept beating and stored so they is no delay in waiting times.

Overall, I feel this trend is a positive one and and the whole 3D printing business is forever and growing with new possibilities and will change the way we live and from this help save many lives along the way.

Social - Twitter #music

Source - http://tech.uk.msn.com/apps/twitter-music-guide-getting-started#image=1

With social media getting more and more important and becoming a vital part of many peoples lives Twitter has been rumoured to be releasing a new feature where you can manage music through their site. The problem is there are already so many good and well known companies that already offer this service for example the most well known are iTunes and Spotify. The main advantage twitter has is that their website in itself is unique from the others such as Facebook with the hashtag system which they said they will adopt in this new idea.

I feel this will be a hard step for the site but I feel if they get it right it will work really well the main things are that they design the interface so its clean, simple and easy to use like Apple have done in iTunes.

Technology - Phone calls from space

Source - http://www.digitaltrends.com/cool-tech/nasas-nexus-s-satellite-phones-home-space/

Recent advancements in technology are allowing NASA to send up a small 4 square inch box into space which has been called "PhoneSat". It cost around $7,500 to build and is a highly modified Nexus S smartphone that allows calls from space. The box is useful because with it being based around a smart phone it not only can be used for communication but can be used for file sharing, storage and even as a source of power. This is a positive advancement because it will allow different types of communication and even promises to improve cell reception miles beyond 4g so effectively you with never loose signal.

Lifestyle - High tech roller coasters

Source - http://innovation.uk.msn.com/design/high-tech-thrills-the-rollercoasters-of-2014-and-beyond

With many thrill seekers always looks for the next roller coaster to amaze and thrill them the theme parks behind them are also getting more advanced by using lighter materials that allow modern and unusual twists and turns enhancing the riders experience on the ride and this intern allows them to increase the speed which is the main fear factor that gets people adrenalin going and coming back for more. The colour of the rides is also getting brighter to look more modern and in your face so you can see it for miles and want to go on it where the old wooden ones simply blended in the news ones sore high above everything and completely stand out and contrast against the surroundings. i feel this is an engineering amazement and the limits to what we can do are only getting greater.

Technology & Innovation - A New Way To Test Plane Engines

Source - http://innovation.uk.msn.com/design/the-incredible-way-to-test-a-new-aircraft-engine

A new life for old and obsolete planes has arose recently with many of the major Aviation engine development companies buying old planes as a way of testing their engines before adding them to the new concept which if any goes wrong will save a lot of money and lives. This is because on new models a team has to go on the test flight as its a new system and not everyone knows it but with this method everything is stripped away making it so any pilot can fly it on their own then escape easily if anything went wrong. All the airline companies around the world are said to introducing these new more powerful, faster and more efficient engines in their aircraft over the new few years so I feel this testing is vital to ensure they are successful and work correctly. This can also be related to the environment and even the main contributors to the greenhouse problem with their large c02 emitting planes can make small changes such as reusing things to cut down the time, effort and money that goes into making a set of new planes which in tern will harm the planet even more through the high energy manufacturing methods.

Cars - The new Lamborghini Veneno Roadster

Source - http://www.digitaltrends.com/cars/knowing-bread-buttered-lamborghini-unveils-veneno-roadster-uae-coast/#/5

Lamborghini are renounced world wide for creating some of the best, fastest and wacky looking cars you can buy. It seems they are only getting more advanced in terms of styling with the unveiling of their latest model the Veneno Roadster which many have said looks more like a jet than a car and the only things its missing is wings. The car has a 6.5 litre v12 and can reach a top speed of 220 mph. Back to the stylings this has only been made possible in the last few years with their first really crazy design being the Aventador making the classic Gallardo and Murcielago look tame in comparison. Advancements in technology has been the main contributor allow them to push the boundaries between whats a car and what isnt and this super car does just that with huge vents and fins sticking out from everywhere enhancing it performance its a real breakthrough in the car industry inspiring other companies to follow suit. Overall, I feel this angulated modern look will catch out and we will start to see it in small amounts in everyday cars soon raising the level of motoring of even the most basic car to a new level.

Home - Digital Chairs

Source - http://www.digitaltrends.com/mobile/cool-ipad-accessories/#/4

This is the latest in combining home furnishings with some of the latest technology many sofa companies are already selling sofas where you can insert your iPod or iPhone to play music through to act like a giant dock and beds with integrated televisions but this seat has been specifically designed to deliver that experience in the best possible way. It uses sounds combined with the drum shape of the chair to bounce and amplify the sounds though and around the cushions surface which intern vibrates the mesh and turning the whole thing into a speaker. The main feature that sets this apart from the rest is the aesthetic it looks clean and modern and has a built in tablet stand so it can be placed in any location and still be used. I feel this is a good piece of design and the whole concept of a interactive home is becoming more and more real.

Innovation - Amazons Drone Delivery

Source - http://www.theguardian.com/commentisfree/2013/dec/02/amazon-drone-delivery-jeff-bezos-hype

This is the latest idea from Amazon and it uses remote controlled drones to deliver small items to your home. The drones aren't quite ready yet as they is still some improvements to be made and possible larger scaled one to be draw up. The drones would only deliver within a specific distance so if you live by a amazon warehouse which isnt ideal as it will only benefit a small number of people. The drones are said to run off electricity generated form the companies solar panel so they are being introduced as a way to reduce their carbon footprint and help the environment. Overall, I feel its a good idea but to really be successful they have to be tried and tested and be reliable and efficient in their jobs.

Technology - Mac Pros New Look

Source - http://www.apple.com/uk/mac-pro/

This is the newest Mac from technology giant Apple and is going to be a game changer in terms of their aesthetic and whole design process as apple are used to creating slick metal cases but this is a cylinder and made glass with various other component inside. The design of this allows you to see the workings of the computer which relates back to the old macs and at the same time opens up for easy maintenance and upgrades. I feel this change will influence all the other Apple products as many people have said they need a new style for some time. The downside to this product is its shape although its a lot smaller and when powered on and lit looks impressive you have to plug in all the extra disc trays and blu rays drives to use them and many people argue that discs are becoming unused but they are vital for people creating graphics and animations which is one of the main target market that this computer is aimed at. Overall, i feel this computer is adapting to a new style and although not everyone likes it with it already being compared to a bin or a wine cooler I feel its a stepping stone and we will see a whole new range of products from apple in this transparent rounded style.

Architecture - New Station For London

Source - http://innovation.uk.msn.com/design/the-incredible-new-stations-transforming-rail-travel-in-london#image=1

With London forever changing and developing to cope with the high demands of 21st century life this is the latest concept for a new train station. This building it said to be laid out so that people can get around quicker and naviagte easier and combined with new high speed train lines is said to promise a very reliable and always on time service and guarantee. The overall aesthetics of the building certainly fit in to the London environment with the use of glass and wood wrapped around the old buildings not knokcing them down to give a new slash green look for the building as the metal is formed to look natural and as it its plant like by simply being draped or wrapped over the building. A good example of this is the "British Museum" and more specifically "Kings Cross Station" By John McAslan who really adopted this theme throughout his architecture work. Overall, I feel this specific style of building is really appealing and should be used by more companies and also it will be good to see how this is adapted in the advertising field in the forms of specific styles to replicate the feel and looks of the new buildings.

Cars - Nissan's New Concept Car

Source - http://3d-car-shows.com/tokyo-motor-show-nissan-concept-cars/

This is the latest in a long line of concept cars for nissan and the aesthetics of the car are and its overall style looks like an old fashioned car but with modern finishing methods and no doubt the latest technology under the bonnet. This growing trend of retro designed products is forever growing and becoming more and more popular. I feel this is because back when the products were invented the advertising wasn't as good then so it wasn't appreciated enough but now with all the cgi and digital software you can see the product in more detail and in a brighter colour making the product stand out and be more appealing. The car is also a lot different from anything else being made and has a completely new style to it which may or may not be a success but no matter what i feel this is a step in the right direction for nissan.

Technology - Google Airport Street View

Source - http://www.digitaltrends.com/computing/google-adds-airports-google-street-view-waterloo/

This is the newest addition to Google Maps Street View and it allows people to actually go inside buildings which you previously couldn't and navigate around the building. This allows you to see all the information within the building and will benefit advertising because the images don't get updated that fast maybe every couple of months meaning older adverts will still be being show and possible prolong the life of your campaigns or even make people remember. It also has to consider privacy so the faces and any other detailed information such as phone numbers or boarding numbers will be blurred out to stop any misuse of the service. I feel this will aid peoples navigation when traveling as they can plan where to go and get a advanced look inside the station to see where to go toilet or get something to eat so overall, I feel it will work really well and we will start seeing it in more and more places.

Advertising - Dr Martins Clean Graffiti

Source - http://www.creativeguerrillamarketing.com/guerrilla-marketing/dr-martens-stand-clean-graffiti-ambient-campaign/

This is a really interesting technique that is becoming more and more popular the concept dates back years with various artists but its starting to be re introduced into the advertising scene. The process includes making a stencil and using a pressure washer to clean away specific area to create an image which can be as detailed as you look as it works exactly the same as it would do with spray paint. This is the main focus of this method which is to reduce the amount of painted graffiti and instead use this which would link into the theme of the environment and keeping places clean as this is kind of a form of recycling as it can be redone over and over again and not leave any harmful chemicals or stains behind. The main argument which is stopping graffiti artists using this is the fact they cant use the vibrant colours they now do and would have to rely on the colour of the surface they are pressure washing on well until some method is thought of.

I feel this is really good because as the images shows it can literally be done anywhere and this is one by Doctor Martins promoting their footwear and also providing information of where to find it for example websites and social media links. Also it is eye catching as the washed away area is always cleaner and brighter and the advantage of using pavements is most people watch where they are stepping so it will get noticed a lot. Finally, I feel this is a growing trend and has a lot of potential and is a new and different way of thinking about where and how to display information.

Technology & Innovation - British Airways Moving Billboards

This is a good example of how new technology can be used to create an interactive ad and these are not just anywhere they are being placed in specific locations so when the flight takes off the child walks and the information comes up along side it so you can see the plane in flight. I feel this is only possible through advancements in the internet allowing less delay between messages and using social media by adding hast tags such as "Look Up" which are short and catchy to advertise British Airway in such a positive way. Overall, I feel this ad looks aesthetically pleasing with the clean white background and the simply typography which doesn't distract you but at the same time grabs your attention and informs you in such a unique and modern way.

Sports & Technology - Nike+ Fuelband SE

Source - http://www.digitaltrends.com/fitness-apparel-reviews/nike-fuelband-se-review/#/3

With technology becoming more and more involved in peoples lives the sport industry specifically Nike have released a newer version of their famous Fuel band which athletes wear and it tracks all their information as data and structures it in a graphical way so the user can see what areas they are good at and what they need to work on. For example for a runner it will tell you your speed and heart rate so once you have this information it is up to the user how they interpret it and want to use it to best aid themselves.

The product itself looks aesthetically appealing as it uses LED's to show text in the brightest and clearest way and uses rubber so it doesn't gather dirt and is waterproof to cope with all weather conditions but overall comes in a variety of colours combinations what Nike are famous for so it can stand out by contrasting but also appeal to everyone from the young to the old and from males to females so everyone likes a different one and wants it.

Technology - Samsung's Futureproof Tv

                       

Source - http://www.digitaltrends.com/tv-reviews/samsung-un65f9000-review/

Televisions are the main piece of technology that are forever changing with competitors constantly trying to outdo one another by incorporating the latest technology in their products trying to make them stand out all with the goal of making the image look as life like as possible or even better by using HD and 3D combined.

This television is by Samsung and is claimed to be future proof this has been accomplished by them taking advantage of the newest technological advancements such as 4K which more and more television companies are adopting and it is a new resolution which uses brighter and bolder colours and depth which are far greater than even full 1080p hd making the picture looks clean and crisp. It also features an ultra thin design and comes in a wide range of sizes and goes as big as 70" which again shows how manufacturing has improved as a few years ago building this quality on this scale would have been considered impossible.

Overall, this will revolutionize broadcast media and hows people interact and view the television adverts. It will also allow the advertisers to use 3D elements in their ads and incorporate cgi and other special effects to create surreal environments and really bring an ad to life.

Innovation - Cyclist's New Safety Airbag

Source - http://innovation.uk.msn.com/personal/will-new-airbag-for-bike-riders-help-to-save-cyclists

The latest innovation in cycling technology is this cyclist airbag which has been designed to protect both cyclists and bikers as they are most vulnerable and statistically account for most of the road deaths on UK roads on a yearly basis. The product goes within a helmet and when expanded goes around the persons head protecting them like a car air bag which will reduce head traumas and deaths. I feel this product is a good idea and can be promoted more by advertisers including it in their campaigns such as the "think bike" ones which really grab your attention and shock you.

Architecture - Printing your own House !

                     

Source - http://innovation.uk.msn.com/design/the-3d-printer-that-can-build-a-house-in-24-hours

In previous posts I have wrote about 3D printing but this is a whole new type of concept on an industrial scale which is simply mind blowing. After a lot of testing a University in California has built a giant 3D printer that can print a full home in 24 hours this would change how people buy homes and the price of them. If this technology was to be realized and used in an everyday environment we would see a huge change property prices would plummet and houses could be built anywhere in 24 hours. This can be a positive and negative because homes would over time become worthless and everyone would be doing it but as a positive it would help people who cant afford homes or are limited in paying for building costs. Another use for this is to help people effected by storms and other natural disasters by replacing their homes with these allowing them to live and recovery a little easier until a new home is built or for them to stay in one of these ones the good thing is the polymer is 100% recyclable and extremely lightweight making it easier to transport and reducing the carbon footprint.

Technology - Christmas Lights

Source - http://news.uk.msn.com/in-pictures/christmas-lights-around-the-world-1#image=1

(Own photograph)

With the excitement for Christmas growing by the day for many people the decorations are already starting to be put up in cities, towns and homes around the UK. The reason this is relevant because none of these spectacular displays would be possible without huge advancements in technology allowing the decorations to become big, brighter and more colourful. The introduction of the LED was the main movement as LED's are now developed to consumer less energy and be superior in every way in comparison to the traditional light bulb. This will allow advertisers to create more eye catching signs and us richer colours making the advert more and more appealing.

Technology - Cockroach Backpack ?

 Source - http://news.uk.msn.com/trending-blog/cockroach-backpack-app-defended/

A new app has come to light recently only to be shot down because of its privacy issues and possible security threats. The app was designed to connect to a small electronic backpack fitted to a cockroach and it would let you know its location and also listen via the microphone that's built into the chip. This not only shows how bizarre some people ideas go but also the advancements in technology that allows us to manufacture components of a microscopic scale for many different uses. Overall, I feel the idea was a nice one but wouldn't really work in the world today as i'm sure a negative use would be found for it.

Business - Nissan Warns UK Over EU Exit

Source - http://www.bbc.co.uk/news/business-24859486

This post links to the previous posts about cars and how important they are to the countires economy and overall income. But one of the major car names might be leaving are streets if the UK goes ahead and decides to leave the EU this came from Nissan one of the leader car companies after hearing that the UK was weighing up their options if they left. If we were to leave the cars could still be brought but the would have to be imported which would be more costly and also would effect advertising because Nissan have some really nice adverts which wont be around because they wont need to advertise much in a country that doesn't sell their cars.

Cars - BMW's Electric Range

Source - http://www.bmw.co.uk/en/topics/discover-bmw/bmw-i/sustainability.html

The trend of the environment and saving the planet how ever we can isnt going anywhere and is forver growing so thats why many companies who originally wanted nothing to do with it or we thought would never do it are starting to adapt their products to fit this market and appeal to more people. One of the main companies that have done this recently is BMW which are well known for the luxury cars and scarily fast M series which is the sporty high end range of their cars. What they have done is develop a whole new aesthetic to the 2 new electric cars instead of upgrading an existing one and have made them look really futuristic and bold. This not only makes them stand out from the other cars it grabs people attention and draws interest in the car so the car is a form of advertising in itself. 

The key feature of all electric cars is colour and style they all focus around a blue colour scheme in some shape or form wether it being the car itself or the lights on the dash this is because its the colour of electricity and represents the function of the car well. Another way they do it is because having oddly shaped windows, doors and big wheels to give it a sci-fi aesthetic and fit everyone else's stereotype of what electric car should look like while also trying to keep the polished and professional look that BMW has built up over the years well until recently that is.

Overall, I feel this is a positive trend and has so much potential to influence not only adverts but the way we design things and look at everything in general including existing products to see how we can change/adapt them to make them better.

Photography - Worlds fastest mirrorless lens

Source - http://www.digitaltrends.com/photography/german-chinese-optics-partnership-results-worlds-fastest-mirrorless-camera-lens/

Germany is recognised worldwide for being at the forefront of engineering ever since the World Wars and has always come up with the craziest ideas and most successful vehicles known to man. This is one of their newest creations and its aimed at the photography market and is the fastest lens which doesn't use a mirrored lens this is an advantage because it captures clearer and more crisp image and text doesn't appear backwards or you don't appear the opposite way around on the screen its exactly how you see it. This is good because it allows the user to capture more and costs less to manufacture as it doesn't have to go through the mirroring process which most lens do which means it will enhance all camera not just professional ones but right down to the ones in our laptops and smartphones. Finally, the size is also important as it is extremely small which is the trend at the minute where everything is cut down and streamline making it easy to store and carry. It also captures high resolution images and compresses them to a small file size so you can have more photographs and store twice as many as conventional cameras. 

Technology - Robotic Arm

Source - http://www.digitaltrends.com/cool-tech/titan-arm-james-dyson-award/

With more and more soldiers going off fighting in Iraq and other places the risk of them getting injured or even killed is forever getting higher and higher. Therefore, the need for prosthetic limbs is becoming more in demand the peice of technology in the photo above is used on a soldier that hasn't lost him arm but was paralysed and it uses hydraulics to sensors the move and function his arm so he can at least do the basics things to get around. While this works its only a concept at the minute but shows promise by winning the Dyson Award for the design of the product if this comes in manufacture it will change many life's effected by war injuries and change how people see and use technology.

Innovation - Britians New Driverless Cars

Source - http://www.digitaltrends.com/cars/driverless-cars-coming-to-uk-town/

This concept has been coming and going for some time now and it is the concept to design a range of cars that are hired out solely for getting around the town and commuting. The image shows the latest concept where you can order the cars via your smartphone and control everything via and app hence no need for keys which could get lost. The vehicles are currently called Pods and no matter what will be really small and basic vehicles that seat a single person and do their job of getting them to work. The aesthetic will be modern and stylish but remain really simply in terms of interior and the build quality of the product. This example reminds me of the new Renault Twizy which is a small vehicle not looking to dissimilar to this which was designed to hold less people tale up less space and produce fewer emissions.  I feel this idea has many negative points such as what if there a accident or if one doesn't turn up for any reason causing you to be late but the positive points are it would revolutionise public transport if its well thought out and works and would start many news advertising campaigns in order to promote them successfully.

Technology - First 3D Printed Metal Gun

Source - http://www.digitaltrends.com/cool-tech/worlds-first-3-d-printed-metal-gun/

Fears of the 3D printing technology being used to create weapons finally come true today on a whole new level plastic weapons have been seized in the past but now fully metals guns can be printed along with unlimited amounts of ammunition and various other attachments. This will effect the market of 3D printing hugely because it may make the government take a second look at the technology and in force some sort of restriction or license on then to say who can use them and what materials they may use. Obviously they wont fully be stopped because they are already out there but some measures should be taken to make sure they are used in a professional and suitable manor.

Travel & Technology - Cruise ships of the future

Source - http://innovation.uk.msn.com/personal/sea-monsters-amazing-cruise-ships-of-the-future#image=1

With peoples lifestyles getting busier and busier the need for people to travel is forever growing. This is the main reason behind the concepts for these new cruise ships that are being built on a gigantic scale which years ago wouldn't have been possible without recent developments in technology and the new approach to how engineers see and build new constructions. These specific ships are being built so people can holiday on them for longer periods of time with them being able to store more fuel and food so it doesn't have to keep stopping. I feel this is a positive trend as it making the most of new materials and methods of manufacture but overall wont work that well because of the how economic these ships are and the amount of fuel and pollution they create making it a big contributor to the greenhouse problem but with a few changes it could be great.

Cars - The never ending possibilities

             Source - http://www.digitaltrends.com/cars/bugatti-veyron-legend-meo-constantini/

This is the new Bugatti Veyron and its it one of the most expensive new cars in the world i say new cars because some of the classics sell more millions in todays market again linking to the appeal for retro styling and being an individual or owning a one of kind that not many people have. But back to the Bugatti this car costs £5 million to make and is sold for £1 million so straight away thats a huge loss. Therefore this could only appeal to the rich and even though they have been selling even a company like this who is owned by Volkswagen have fallen into the trend of adding a range and versions to their cars in different colours and one off styles in an attempt to boost their market income and keep the customers interested.

I quicky mocked this images up in photoshop to show all the major car companies that use this growing trend in their average vechicles that get used daily by average people that cant really afford a Bugatti. The purpose of the is to attract the customer so they can choose what they want making it more personal and appealing to them. The Fiat 500 is a good example of this because its a car purely built to fit a specific style and to appeal to a quite specific range of people and it does this by targeting women by adding cool features and catchy phrases throughout their advertisements and including retro aesthetics to target the older audience that might remember the original. Overall, this is a positive way to market a car but i feel it will soon die out if too many companies start to do it and a new technique will have to be found.

Technology - Worlds loudest Hand held Speaker

Source - http://www.digitaltrends.com/wireless-speaker-reviews/carbon-audio-pocket-speaker-review/

This is currently one of if not thee loudest portable speaker that you can buy and it uses a combination of new technology to enhance the audio and deliver and clean crisp sound with the added bass which you don't get from many of the smaller speakers. This links into the previous post I wrote about the Noise cancellation device and this speaker combined with that would truly change the feel of an advert and influence the user more purely from the sound difference because if an ad is clearer to hear its easier to understand and if the quality is better it wont only reflect well on the product or company it will encourage the audience to seek this experience again therefore they will purchase your products and that will intern build your clients up and start a reputation which finally starts the trending process and the development of your future products.

Cars - Digital Dashes

Source - http://cars.uk.msn.com/features/the-weirdest-car-dashboard-displays-ever#image=10

This shows a growing trend and how technology is being incorporated into the everything even cars this image shows the interior of the American Tesla which is one of the first major electric super cars. I feel this could influence advertising greatly because the user will be able to see digital adverts on the screen as well as when we looks out of his window for example if you go through a drive through in one of these in the future if they become popular enough an ad cold wirelessly be displayed on your screen even allowing more user interaction with the interface and actually allowing you to process your order or check stock levels. This is a super car so we expect it to be aesthetically quite crazy even for an electric one which are stereotypically seen as large bulky slow vehicles that no one wants but the fact is these digital displays are started to over take the original analog displays and are being put into more and more new cars on a daily basis. 

Finance - Super Bowl Worth $4 Million !

                  

Source - http://www.forbes.com/sites/darrenheitner/2013/01/29/is-it-worth-spending-4-million-on-a-super-bowl-commercial/

The super bowl is huge in the US and not only for the fan for the potential air time slots it offers to businesses for them to advertise their products or company. The slot is only for 30 seconds and is being estimated at $4 million and with the CEO saying once the companies start bidding the winner will have the approved slot within 5 minutes because they have said they know what Ad they want to help promote and raise awareness of the best possible thing as their has been some complaints because its been the same type of adverts for so long with cars and fast food and drinks being the main focus. 

This is one of the main changes and I feel this is a growing trend and shows how important and powerful adverts can be and how much they mean to specific people and with the correct backing and location along with a long enough time slot can turn the worst of ads into a successful trending product and it will become an well known established brand within one night. The company after noticing this success has suggested they will be offering these advertising slots throughout the year. On the other hand some people have said its a waste of money because at the break when the main most expensive adverts are played people are always doing something such as going to the toilet or getting food so a lot of them don't get noticed questioning their effectiveness.
So overall, I feel its a positive thing for advertisers and a good bench mark for your career but like anything has negative and positive views.

Advertising - Microsoft's Ambient Xbox

             

source - http://www.theverge.com/2013/11/1/5053944/microsoft-giant-xbox-one-zombie-promotion-vancouver-video

This is a piece of ambient advertising from Microsoft and its featured their latest console the Xbox one which was shortly after they did a similar campaign in London to promote the new Surface 2 Tablet. This method of advertising is really effective because it isnt seen that often and really catches the public's eye and engages which them, as they are able to walk up to it and physically interact with it in most cases. At first it was clear what it was for but the whole placement and the aesthetic at first glance looked suspicious and it was intended to look that way because it was a surprise event from Microsoft to promote the new Xbox game Dead rising 3 which will be released on the launch of the new console on the 22nd of November this year. The public got to test the game and get dressed up like a zombie with costumes and make up to honor the style and theme of the game this is a really popular trend and Xbox carry this style and theme throughout a range of their games by networking over social media sites and creating custom sites which interact with you on a more personal level and give you a greater sense of achievement from taking part and playing their games. So overall, I feel this is a positive way to promote any kind of product and the possibilities of what can be done is endless.

Technology & Innovation - No need for changing

            

source - http://innovation.uk.msn.com/tomorrow/amazing-modular-plane-will-transform-rail-and-air-travel

This is another article that relates to the previous one and is to do with air travel and this concept is said to illuminate the need for people to change from different modes of transport when travels you simple board the shuttle that's in the form of a train on a special track then along with several others from different parts of the country arrives at the air port where its locked onto a plane that carries them and your on your way without leaving the train and it would work the same when you arrive you don't leave until the train arrives at the nearest location to where you are staying. I feel this could change the whole travel experience and would change the whole way companies advertise on airlines because they would have to compete for the best position as the middle one is clearly visible and also would have to be created on a much larger scale.

Architecture - Floating homes of the future

                  

Source - http://innovation.uk.msn.com/tomorrow/are-these-our-floating-homes-of-the-future

With land space getting smaller and smaller and prices getting higher and higher a new form of accommodation a living needs to be built. This is the latest concept of how it could be done and the concept is to have man made islands just off the coast that will hold buildings for people to live on and the idea is that more and more will be added slowly expanding the countries. This idea is becoming more and more realistic and easier to believe with the oil industry soaring and Dubai becoming one of the fastest developing and richest countries buildings like this are already being build and man made islands already exist. This will change the whole way people look at travel and advertisements when they travel because the modern aesthetic is becoming more and more appealing and the trend of combining concrete and green plants and trees to make it more economical and look more natural and organic as appose to the stereotypical concrete cities.

Innovation - Aeromobile car

               

               

source - http://cars.uk.msn.com/news/aeromobil-flying-car-takes-to-the-skies#image=16

The flying car concept has been around for many years staring in sci fi films this is the latest vehicle that has been produced and it actually drives and can take off. Its not the slim floating design from the films but its a step in the right direction because straight away it looks a lot more compact than previous concepts that have been made. If this concept were to take off it would change people whole view of travel and going on holiday and would influence the design and advertising field greatly. This is because a whole new road system would have to be designed so you can take off and read directional signs when your in the air. Additionally  adverts will have to be designed even more simpler and bolder so it can be viewed in less time and from greater distances this would also influence where ads are positioned and how they are put together so you could have them on top of buildings to fit together to create a big image or simply single ones that can be viewed from in the air.

Lifestyle - Do you want to live forever ?

                  

source - http://innovation.uk.msn.com/personal/who-wants-to-live-forever-maybe-you-can

With ever changing technology along with our hectic lifestyles and celebrities earning phenomenal amounts of money they simply don't want to age and understand they wont be around for the future advancements and potential business opportunities in the future. So the latest idea is to be cryogenically frozen and the idea isn't exactly new its been around in films for years but its now coming into reality where a celebrity can pay to be put into a unnatural state of death where they are frozen and preserved until a specific time where technology is able to support them and bring them back. Simon Cowell has already shown his interest and said he wants this to be done to himself but of course it comes at a price and wont be available for the working class everyday people anytime soon. This will influence trends and design because if a person was to be frozen and woke up hundreds of years in the future the skills and information they could learn the people of the future would be really useful and aid the growth of communication because of the greater understanding that comes from a person and they could get a understanding that a simple web page or book wouldn't give. This would keep traditional methods alive and bring up new jobs in our lifetime for the future so we effectively would never run out of work again.