Source - http://www.digitaltrends.com/cars/audi-r8-e-tron-revs-up-for-starring-role-in-iron-man-3/
The new Audi Ads are really trending at the minute with their clever slogans and visual metaphors not to mention its huge role in the new Iron man 3 movie. I feel this is a huge step in the right direction for Audi as they are mostly known for their large engine luxury cars and sporty hatchbacks. Following the ever growing trend of the environment and trying to go green where ever we can Audi are showing they are doing everything they can to keep their products up to date and on trend with what we want. I feel this is great idea and is also saying that electric powered cars don't have to be small slow go kart like cars which is the common stereotype from the many traditional petrol heads. With more and more companies adopting this new way of manufacturing cars it truly reflects the digital age with live in today and can be took so far with the introduction of interactive apps and smart materials which makes the whole driving experience more enjoyable and with Audi adopting this so early on I feel there is a bright future ahead for them in their ads and products.
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