Image source - My Photograph (Ad in Manchester)
This is a new type of advertising by coke which a lot of other companies are adopting and its incorporating the use of apps and smartphone technology. The apps you use is called Blippar and the user has to use their camera and simply focus on the post and it uses set points of recognition within the design to open a website give you a message and many other options are available. I feel this is a good way to engage the user and make them interact with it more and also it can reveal more information that otherwise might not be able to be viewed on the poster due to lack of space. It also generates traffic for the website and networks the whole company as a brand and makes the most of social media and keeping on trend with a wide range of audiences from old to young. Finally, i feel it allows the poster to look a lot cleaner aesthetically and grab the passers by attention a lot quicker.
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