This is another great Ad from Guinness It uses what would be thought of as a negative point with someone being in a wheelchair and shows how it can be turned positive through what the ad is about which is dedication, friendship and loyalty. Guinness has always had great ads for example the evolutionary one where you see where we come from and this trend of great ads keep us entertained and also liking the brand because even if you don't like Guinness you still recognise it from their advertising not only on TV but on posters and billboards as well. Their slogans and tagline lines are really clever and catchy they incorporate social media in their campaign by adding hashtags to the ends of video for example this says "#madeofmore" which shows how they keep on trend and onto of the market using media which they know will be being used by the majority of people and will help them network their brand to make it expand and grow so young people and older people can enjoy it in whatever format they prefer for example a teenager might enjoy the clever Twitter hashtags where as a older person might enjoy reading their ad in a paper or both.
" The choices we make reveal the true nature of our character."
No comments:
Post a Comment