This image shows a concept for a new London underground tube train and this design is said to have made 30% more space which is good for commuters and also has air conditioning. I think the overall design of the tube is aesthetically pleasing as it looks modern and like it belongs in the 21st century unlike the tube trains of today. This is also said to be more energy efficient which ties into the whole green trend and companies planning to become more economical and save the planet which can only be a good thing. In advertising terms its a fresh slate the ads that are currently on the tube will most likely have to be changed because this is a different shape so they will have to change to suit the new size and positioning because in this one it may be that the ads have to be smaller and higher up so an ad would have to be designed to grab the attention faster maybe through the use of bold colours or simple type based ads. Looking at the train you can see the similarities between the new on and old design making sure even though they are modernising the train it retains its well known aesthetic as a icon sight within and around london.
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