This app really makes the most of the latest technology by using Augmented reality which is where you use the real world for example recording a video from a camera and combining it with digital graphic so through the device it appears as if the digital aspect is real and in the real world environment. This could become a new trend in advertising because it gives you limitless space and potential because the advert doesn't have to physically be there you can create it as big as you want and apply to it virtually anything you want. It could also make the whole experience of seeing an ad more personal as you could design and target it to interact with the user digitally. So overall, I feel this is a step in the right direct and even combined with some more traditional methods of advertising it could become really popular.
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