This image shows the various Gromit statues that have recently been auctioned off and sold for £2.3 Million to raise money for bristol hospital. The statues are all individual and unique this is because they have been done in various styles to best represent the artists thats doing them. I feel this is important as a trend because its taking a well known brand and iconic character from the series and films "Wallace & Gromit" and using them for another cause. This is not only a positive way to promote something its a clever way of advertising as well because this character will appealing to a wide age group so if people dont care about the auction they will still watch to see the different variations of one of their favourite characters so in a way its drawing you in to see what these are, which is your favourite and how they were made. I think this is good because its also bringing an old character back to life in such a modern and different way and this method could be adapted and applied to various other retro characters to ensure they never get forgotten and the brand keeps on going.
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