The ever changing technology has reached a new level today with two major technology companies revealing concepts for some of their future products which they say will definitely come into production soon. The first image is a new phone made by Samsung and it features a curved screen not the traditional edge to edge display but the screen is actually curved which is something that has never been tried before in mobile phones. There are some concepts for computer monitors that have curved screens but never on a phone this affects advertising greatly because now you have to think in even more dimensions when designing an ad you originally had 2D then it got adapted to 3D now you have curves and you need to think about how your ad will be viewed because a curve will distort the image so a separate type of ad with have to be created to ensure the typography and imagery is readable.
The second image is a completely new method of manufacture because they are making a screen so it is flexible and can physically be changed by the user applying force. This means the user with be able to interact with the product on a whole new level and advertisements will become more detailed because the user will be able to look at them closer and bring up parts digitally which don't originally have to e displayed so it will also save space in comparison to traditional print ads and information which get printed onto the thick chunky frames when you buy a TV. Overall, I feel the whole field of advertising is changing and one way to keep up to date and take advantage of it is to follow the trends and always try to adapt your work into these new visual methods of displaying them.
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