Brands and how they are changing like McDonald's Coca Cola are also adopting an Eco friendly aesthetic and mind set to how they are designing their products and how the brand comes across to the consumer. As a way of targeting a wider audience using a key word such as "Grey" and translating it into multiple languages gives it an international appeal and also is a positive contrast because the color grey is associated with cities and concrete which is industrial and man made and by Coca Cola adding green within the grey surroundings it really emphasizes the importance of the environment and nature and how there company is going green to help contribute to this.
The start of some really good posts here Mitchell. You're looking at a number of 'catagories' and sectors for your posts which is ideal, maybe start your posts with a headline of which area/trend/catagory you're discussing. For example Technology, for the Samsung watch post, or Environment for the coke post. Overall a really positive start, well done!
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