Another great example of how people are making the most of smart phones and the whole technology of creating your own app. I feel these types of products are really useful not only does the aesthetic of the product look clean and modern but the anthropometrics and the ergonomics of the bottle are too, the way the materials have been considered to aid grip and the size so it fits comfortably in the hand of many different users. This can be brought into advertising because if you wanted to brand a bottle like this you would have to consider how it will look on rubber, plastic and metal and find a way to apply the logo to all of these materials and retain the same aesthetic of the company brand. The digital side can also be expanded more by adding interactive systems such as QR codes on the bottle so it brings the experience to life and makes the user enjoy using the product. As far as the data goes I feel the whole market of putting personal data in charts and tallies is great because it allows the user to keep all their data which they otherwise may never remember and interact with it on a personal level so a bright engaging design for the app would be essential within the success of this product.
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