You can now build your on SLR camera for around £25 this camera allows you to take Lomographic shots the term Lomography is a trademark and comes from a group of people who use vintage style camera which originated from russia and try to achieve the best quality of photo with them. The camera was made by an injection moulding machine and you simply snap the parts off the plastic sprue and assembled following the instructions.
I like this method because it allows you to interact more with the product and also gives you the freedom to be able to customise it and less costly if you happen to damage it. The packaging of the product is clean and crisp and the aesthetics give off a sense being ecological by using simple screen prints onto card and they could even make it 100% green by using recyclable plastics and show that logo off on the box to help draw users in. This specific trend of making things yourself is getting bigger and bigger which all the flatpack furniture you get these days from shops like Ikea, Argos and even Tesco. You could incorporate this in an ad by giving a small pull out free so the view can make something to view the ad then it reveal more information in 3D through a small build able lens for example. So overall, i feel this affects the market positively and have great potential to grow and be developed.
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